Retail and storefront screens
Retail and storefront screens
A retail screen competes with the product it is standing next to, which is a harder brief than most signage: if the screen is more interesting than the shelf, it is doing the wrong job.
One message per screen, and change it rarely
The instinct is to rotate six promotions so nothing is wasted. The result is that a customer glancing up sees a third of a message and looks away. A window screen has roughly the attention of someone walking past — one offer, legible from the pavement, is the whole budget.
The argument for digital here is not more messages. It is that the one message is current: a promotion that ended on Sunday is gone on Sunday, everywhere, without anyone walking round with a scraper.
Where the screens actually earn their place
The window sells to people outside. A screen at the till sells the thing people forget to add — batteries, a warranty, a second pair — and it is read while someone is already committed. Those are different messages and they should not be the same rotation.
Opening hours in the window is the least glamorous screen in the shop and the one most often photographed, because someone standing outside a closed door wants exactly one fact.
Brightness is the constraint nobody plans for
A consumer TV in a sunlit window will be washed out by ten in the morning. That is a panel-brightness problem, not a content problem, and no amount of contrast in the design fixes it — a window position needs a high-brightness display, or a position out of direct sun.
Portrait orientation is usually the better use of a window. Most consumer TVs will rotate, but check the mount is rated for it before committing.
Templates that fit
What three free screens covers
The free plan runs 3 screens with no time limit and no card. For a lot of the sites on this page that is the whole installation. Past that, $29 a month covers 25 screens — flat, not per screen — so the fourth display costs the same as the twenty-fifth. Full detail on the pricing page.
One honest limitation
Not here: no stock levels, no prices pulled from a POS, and no per-store targeting beyond putting different screens in different groups. Product and price are fields you set. If you want the screen to know what is in stock, that is an integration you would build against the API.
Other use cases
Waiting room screens · School and campus screens · Warehouse and production floor screens · Hotel and hospitality screens · Digital menu boards · Office and lobby screens · Gym and studio screens · All use cases