Digital menu boards

Digital menu boards on any screen with a browser

Menu boards are the case where digital pays for itself fastest, because the thing you change most often — a price — is the thing print makes hardest.

A café counter with three menu boards above it: coffee, drinks, and today’s special

Why a screen beats a printed board here

A printed menu makes every change expensive in the same way: reprint, or cross something out. So prices drift out of date, sold-out items stay up until close, and the specials board stops being written by Wednesday. None of that is a design problem — it is the cost of an edit being too high.

On a screen an edit is a field. Change a price once and every board in the room is correct before the next customer reaches the register. That is the entire argument, and it is worth more in a café with two screens than in a chain with two hundred.

What to put on which screen

Split the menu across screens by course rather than by price — people scan for the thing they want to eat and only then look at what it costs. Give the day's special its own slide in the rotation rather than a corner of the main board, and keep a second, shorter menu in the playlist for the afternoon so the reduced service is a schedule change and not an editing session.

Getting a screen up

A TV with a browser will do. Fire TV, Google TV, Samsung Tizen and LG webOS all run the player directly; Roku and current VIZIO sets do not have a usable browser, so those want a cheap HDMI stick rather than a workaround. Whatever the panel, turn off its sleep timer and its "no signal" auto power-off — those two settings account for most screens that mysteriously go dark overnight.

Templates that fit

See all templates

What three free screens covers

The free plan runs 3 screens with no time limit and no card. For a lot of the sites on this page that is the whole installation. Past that, $29 a month covers 25 screens — flat, not per screen — so the fourth display costs the same as the twenty-fifth. Full detail on the pricing page.

One honest limitation

Menu boards are the strongest fit in this list, but they are also the case with the most demanding hardware: a kitchen-facing screen runs hot, all day, every day. Budget for a panel rated for commercial use if it is going to run twelve hours a day, whatever software is driving it.

Other use cases

Waiting room screens  ·  Retail and storefront screens  ·  School and campus screens  ·  Warehouse and production floor screens  ·  Hotel and hospitality screens  ·  Office and lobby screens  ·  Gym and studio screens  ·  All use cases